
Digital Advertising Operations Services
On-demand digital advertising operations consulting services tailored for publishers, especially those who may not have the resources for a full-time ad ops team. Offering expert support across all aspects of ad operations, including ad trafficking, campaign management, programmatic and direct monetization, inventory and workflow management, ad server technical support, and vendor relationships.
SERVICES
Tailored Solutions for Publishers
Ad Trafficking
Expert ad trafficking services to ensure ads are delivered accurately and on time.
Campaign Management
Comprehensive support in managing ad campaigns for maximum performance and ROI.
Monetization Strategies
Customized strategies for programmatic and direct monetization to optimize revenue.
20+ Years' Experience
Google AdManager
Programmatic
Monetization
Advertising Technology
Reporting & Analytics
Client Services
ABOUT
Dedicated to Publisher Success
Dedicated to driving publisher success through tailored ad operations solutions, delivering expert support and innovative strategies that help clients thrive in the digital advertising landscape. We bring a rare combination of executive-level leadership and deep hands-on expertise across the full ad operations lifecycle. With a proven track record of building and scaling teams, managing both direct and programmatic revenue, and optimizing technical workflows, our team can seamlessly integrate into any ad ops environment. Our experience spans trafficking, yield strategy, platform integrations, and troubleshooting—making us equally effective in strategic planning and tactical execution. Known for mentoring teams, fostering cross-functional collaboration, and driving performance improvements, we are a highly valuable and well-rounded asset in digital advertising operations.

Founder & Principal Consultant
Karen Greenwood
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An accomplished Advertising Operations Executive with over 20 years of experience driving monetization, streamlining workflows, and building high-performing teams for leading publishers, sports networks, and digital media companies. Known for bridging the gap between ad tech innovation and revenue growth, Karen has led end-to-end ad tech integrations, programmatic strategies, and client success initiatives that deliver measurable results across CTV, OLV, display, and mobile. Her career spans launching and scaling ad operations at emerging companies, managing large-scale campaigns for household names, and creating scalable systems that optimize performance, maximize revenue, and enhance the client experience.

